• Sportsbook
  • Exchange
  • Poker
  • Casino
  • Arcade
  • Bingo
  • Exchange Games

Betfair is the world's leading sports betting exchange, a concept it pioneered in 2000. All bets on Betfair are placed by users who either want to bet for a selection or outcome (back), or bet against a selection or outcome (lay).

With over 4 million registered users we are one of the biggest online gambling organisations in the world. This popularity means that on a daily basis we process more transactions than all the European stock exchanges put together, around 7 million in total.

Betfair currently offer an unrivalled In-Play betting experience with the unique 'Cash Out' functionality. If the odds go your way, you can lock in a profit with a single click.

Betfair offers the best Insight from those in the know, including OPTA and our Ambassadors Lee Dixon, Michael Vaughan, Will Greenwood and Paul Nicholls'.

Our Sports ‘Fixed Odds’ product was launched in May 2012 as part of a massive upgrade to our Sports betting offering. We are striving to offer our customers a one-stop shop for Sports betting.

It is now possible to get an early bet on with Betfair. The liquidity in exchange markets mostly gains pace the nearer you get to an event. The fixed odds product plugs this gap. It is easily accessible on the Betfair site acts to fully complement the Exchange. Best of all you are betting directly against Betfair so there is no commission on winning bets. 

Betfair is offering all customers a fantastic online gaming experience. We have picked the best games available and offer a complete mix of online entertainment. We provide games from many of the leading game providers including: Playtech, IGT, Endemol, Mazooma, Microgaming, Ash Gaming, Gamesys, and many more to come.

As one of the big-name players in the online gambling world, Betfair doesn’t disappoint with its casino offering. BETFAIR CASINO has over 180 fantastic games available to play, powered by the reliable and fair Playtech software. These games range from the traditional card and table games, some of the most entertaining slots games online today and the famous Live Dealer Casino. This is all delivered through a site that has a clean layout with the various game types easily identifiable, and sub-categories making it easy for the user to navigate to their preferred gaming area.

As well as our fantastic range of games, there are some excellent promotions on offer! There are unique bonuses every day of the week as well as welcome bonuses up to £200 for new customers. Any new players depositing £1,000 or more are also hit with a VIP welcome bonus, adding £500 to their wallet for free.

BETFAIR ARCADE is home to some of the best slots and table games online, as well as virtual sports including virtual horses, dogs, and the hugely-popular “World Cup Final Score” game. A wide selection of video poker variants, TV titles such as Deal or No Deal, Family Fortunes and X Factor, and well-known favourites such as Monopoly, Rainbow Riches, and Da Vinci Diamonds make up the Betfair Arcade family of games.

If you love slots content, Betfair Arcade offers many of the best games available today. Promotions and bonuses are available to enhance your online experience; we offer everything from tournaments, free bets, and free spins within this fun and plentiful product.   

Betfair Bingo launched in March 2013 on the Virtue Fusion network: offering a full suite of bingo games, side games and industry leading promotions. Betfair Bingo is also available on Mobile and Tablet. Play on your iPad, iPhone or Android device: at home or on the go.


Betfair Poker targets both recreational and high-volume poker players. Our tailored £40 Welcome Pack offers great value, combined with 200% bonus up to €1,500 using very easy clearance levels. We have industry leading retention records, by rewarding existing players through our loyalty program, The VIP Club . As well as new and exciting monthly promotions!

Our Monthly Promotions are famously juicy and fun – they can include leaderboard races, generous freerolls, and gadget/cash give-away mechanics -- to retain and incentivise player activity on the platform.  

Betfair players also have exciting opportunities to travel to big tournaments like WSOP and the Caribbean Series to be part of Team Betfair led by our professional poker players.  As a taste bite, here’s what happened in Las Vegas last year.

Betfair Poker was launched in May 2004. In January 2013 it joined the iPoker Network which is one of the top ranking networks in terms of cash and tournament traffic.

For all Poker specific queries, please click here