FAQs

Affiliate applications are reviewed within three working days. If you are accepted onto the programme, you can start referring customers immediately by listing our banners or text links on your site.

Your affiliate account has a unique Affiliate ID, which is used to identify when you have referred a customer to us. When a player clicks through to Betfair via one of your links, a cookie is dropped on their browser. This cookie contains your Affiliate ID. When that player registers for an account with Betfair, you will be credited with the referral.

The cookie duration is 45 days. This means that a referred player could navigate away from Betfair and providing that they return within 45 days, they will still be credited to your Affiliate Account.

We will review each case on an individual basis. Please contact us at affiliates@betfair.com with details of how you intend to refer players and what your target market is.

Yes, when logged into your affiliate account you can add multiple websites by adding a new Marketing Source in the My Account section. You will receive individual tracking links for each site so you can track their performance.

We review each application individually and evaluate whether or not we deem its nature or content suitable to represent the Betfair brand.

Affiliates can be paid by Bank Wire Transfer, Skrill (Moneybookers), Neteller and Entropay.

You will need to generate a minimum of £50 in commission before we process your affiliate payment. Balances under £50 will be accrued until the threshold has been met. This minimum threshold can be increased at your request.

All affiliate commission payments are processed in GBP.

If your business is tax registered you must state this on your application form when applying to become an affiliate.

Affiliates will be paid within 30 days of the end of the calendar month or 30 days from when the invoice is received. Please allow an additional 30 days for your first payment whilst we set you up on our internal finance system.

If you are tax registered you will need to submit an invoice to receive payment. You will receive a statement with details of how to submit your invoice at the start of each month. If you are not tax registered you do not need to do anything and you will be processed your payment automatically.

You can log into your account at any time to view how much you will be paid and how much you have been paid for previous months. Navigate to Reports> Payment Reports> Payments

You will earn commission on all Betfair products. On fixed odds, casino, poker and games you will earn commission for the lifetime of the player. On the betting exchange you will earn commission for the first 5 years of the player’s activity from the date they register an account with Betfair.

Our affiliates have access to a wide range of marketing tools that can be used to promote Betfair across all of our products, and in multiple languages. You will also have access to a range of comprehensive reports to measure the performance of your campaigns.

Views and clicks data will be updated close to real time. All other stats are updated a day in arrears.

Once you are a registered affiliate, you will have access to a wide range of marketing material including Betfair logos and a large database of banners. You must not alter or create your own banners without the permission of Betfair. All sites displaying Betfair links or content must be registered within the Affiliate Programme website.
Please feel free to contact us at affiliates@betfair.com if you have any additional questions or creative requirements.

Negative revenue occurs on profit and loss products like Fixed Odds, Casino or Games. When a player wins money on one of these products they generate negative revenue. Betfair does not carry over this negative balance and resets it to zero at the beginning of the following month. The account will start fresh and affiliates can profit from their promotional efforts, disregarding any previous negative balance.

Yes you do. However, commission is only calculated for customers who have registered on or after the date that the new product has been launched on the affiliate programme.

Yes, the Multiples product is part of our Fixed Odds reward plan.

Our Games Product is made up of Arcade and Exchange Games .

We offer affiliates complimentary access to our XML odds feed. Please email affiliates@betfair.com for further information.